Tuesday, May 6, 2014

How Social Media has changed the Red Carpet


For the better or worse? That's the real question. It's apparent that social media has changed the red carpet. But like most things social media, there are pros and cons to this change. 

My reactions are to this article from Cosmo: 
http://www.cosmopolitan.com/celebrity/fashion/social-media-killed-red-carpets?src=spr_FBPAGE&spr_id=1440_56899268

"By the time anyone showed up to the ball and actually walked the red carpet, they felt like old news." Yes. This is a bit of a downer. Dresses and styles are no longer a surprise on the red carpet once celebrities actually get to the red carpet. However, my only argument would be that it is different seeing things in person and on film than through pictures on social media. So yes, you can see what they're wearing before they arrive, but usually not in a comprehensive picture. 

"As stars get smarter about owning their images on Instagram and Twitter, their appearances and even interviews become considerably less meaningful as vehicles for self-promotion and image-molding." I see this as a positive thing, even though Cosmo has marked as something negative. It's like a job interview. The 45 minutes someone sees you for a job interview doesn't encompass your whole being and show off every aspect of your human being. But with social media, now we can get more information, pictures, and stay more up to date with our favorite celebrities than we could before. Whether thats positive or negative image building for the celebrity is up to them - what they post will affect how people see them and there is less privacy in the life of a celebrity. 

"In this age, a single photo of an outfit or moment — even of something as mundane as Rihanna going to the grocery store — is an entire story." Everything is sensationalized. This is probably mostly a bad thing. Although its hard to say. It's good for the die-hard fans. But. They are being blown way out of proportion. Frankly, I'm more concerned with real life stories and issues than what Kim Kardashian wore today. It's annoying. 

Which leads us too…."photos of them walking down a red carpet feel a lot less authentic and, frankly, boring." When we see our favorite celebrities in scandalous photos, yes red carpet pics may seem boring to some people. They definitely aren't as authentic as unfiltered photos. However, I think what celebrities wear is still exciting to see - then again I'm usually more focused on the actual dress/outfit than who's who and who's wearing what, another aspect probably "killed" by social media. 

What are your reactions to the article? Do you agree or disagree?

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